In a surprising development at the luxury tourism project “Appenzeller Huus” in Gonten, Appenzell Innerrhoden, founder and owner Jan Schoch has officially taken over the operational leadership of the resort. This marks a significant shift as he replaces Tim-Martin Weber, who had been preparing the opening of the five-star flagship property, “Huus Quell.”
According to a report first published by Gault-Millau editor Urs Heller, Weber’s departure—though not unusual for an “Opening General Manager” in international luxury hospitality—has still come as an unexpected move. Opening managers often leave after completing the pre-launch phase, but the abrupt timing has drawn attention.
A Major Role in Building the Team
Tim-Martin Weber began his journey at Appenzeller Huus with just 18 employees. Over time, he successfully expanded the team to more than 80 highly skilled hotel professionals. A large part of this talent pool was recruited from his previous workplace, The Chedi Andermatt, one of Switzerland’s renowned luxury hotels.
His contribution was crucial in building the foundation, team structure, and operational momentum required for a luxury experiential resort of this scale.
Jan Schoch’s Deepening Involvement
When speaking to finews.ch earlier this year, Jan Schoch, well known in the financial world as the founder of Leonteq, shared that the tourism venture demands a significant portion of his time. He expressed clear ambitions:
He aims for the Appenzeller Huus to achieve operational profitability within the next two to three years.
Now, by stepping into an operational leadership role himself, Schoch appears ready to bring his vision into more direct action.
A 120-Million-Franc Vision
The Appenzeller Huus project is widely viewed as one of Schoch’s boldest ventures—a CHF 120-million investment aimed at redefining luxury hospitality in the Appenzell region. The flagship “Huus Quell” is expected to become a major attraction once fully launched, blending high-end comfort with local tradition and natural beauty.
What Comes Next?
Leadership transitions often shape the identity and future direction of a luxury resort. With Schoch taking over operations personally, the industry will be watching closely to see how his hands-on approach influences service quality, guest experience, and financial performance.
Given his strong entrepreneurial background and the momentum already created by Weber’s groundwork, the next phase of Appenzeller Huus could be both dynamic and transformative.
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